Question: Estimate the demand for plastic bags in the US. . . C A P T A I N I N T E R V I E W . . Solution: The trick with this question is that typical population analysis isn't enough. You must take into account residential use of plastic bags, as well... Continue Reading →

Question: How many square feet of pizza are eaten in the United States each month? . . C A P T A I N I N T E R V I E W . . Solution: First of all, you round the U.S. population to 300 million people (it's actually about 315 million but rounding... Continue Reading →

Question: How many gallons of white house paint are sold in the U.S. every year? . . C A P T A I N I N T E R V I E W . . Solution: The “start big” approach: If you’re not sure where to begin, start with the basic assumption that there are... Continue Reading →

Question: How many golf balls are manufactured in the United States, and what factors drive demand? . . C A P T A I N I N T E R V I E W . . Solution: Let’s see, I don’t play golf, but I believe that golf ball sales are driven by end users.... Continue Reading →

Question: How much money does the tooth fairy distribute worldwide each year? . . C A P T A I N I N T E R V I E W . . Solution: At times the puzzle is framed something like this: The tooth fairy has asked us to submit a bid to manage the... Continue Reading →

Question: What is the annual size of the golf ball market in the United States? What factors drive demand? . . C A P T A I N I N T E R V I E W . . Determine: 1. What is the population of the United States? 2. What percentage of the population... Continue Reading →