Train or Truck

Question:  You are the head of a large car manufacturer in Europe. All cars are produced in one major plant and are distributed all over Europe. You have the choice to transport the cars by train or truck. Which mode of transportation do you choose? Why? Possible scenario: Cars are currently shipped by train to … Continue reading Train or Truck

New entry

Question: A California electric utility is contemplating entry into the electric car market. California law mandates that by the year 2000, 10% of all cars sold have to be powered by electric engines. Should the utility enter this market, and if yes, how? . . C A P T A I N I N T … Continue reading New entry


Question: 3 The CEO of a large international manufacturer of aircraft engines wants long-term strategic recommendations. What do you tell him? . . C A P T A I N I N T E R V I E W . . Possible scenario: The market is an oligopoly with four major producers of airline engines. The … Continue reading Planning