Rings

Question: The client is a class ring manufacturer. It is a national company, like Jostens, and it is organized into regions. It is the leader in the industry, with a 20% market share, followed by 3 other competitors that have 15% each. The remainder of the market has many smaller players. The company divides the … Continue reading Rings

Prozac

Fluoxetine hydrochloride – commonly known as Prozac – is the world's most widely prescribed antidepressant, with sales that totaled $2.8 billion in 1998. Produced by Eli Lilly & Company, Prozac has already been on the market for several years, presenting very impressive growth rates (only between 1997 and 1998, the product accounted for 20% of … Continue reading Prozac