Decision Tree

Decision-trees are an excellent tool to structure, and deal with uncertainty. Decision trees provide a simple and convenient model to compare alternative decision paths, by quantifying the impact of the uncertainties involved. Decision-trees are typically plotted with a horizontal time-scale moving from left to right. Small squares represent decision-nodes, while small circles denote uncertainty-nodes. Connecting … Continue reading Decision Tree

What is STP?

S-T-P refers to the fundamental strategy of Segmentation-Targeting-Positioning. The deadliest sin of marketing is trying to mean all things to all people. Marketers must understand the composition of the market, and exactly who their target customer is. Thereafter, they must position their product, lest (as Sergio Zyman says) the competition does it for them by … Continue reading What is STP?