Starbucks

Question:

How much does the Starbucks in Times Square bring in, in annual revenue?

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Solution: Even for an insanely busy Starbucks, you can get pretty far by estimating the average ticket cost and the average traffic per hour, multiplied by 24, multiplied by 365. As always with market sizing questions, justify your assumptions, and use round numbers so you can get an estimate quickly and without errors.
It turns out Starbucks averages around $1 million in sales per store. We’ll guess that the busy Times Square location is nearly twice as high.

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