Helicopter company

Question:

Your client is trying to decide whether or not to invest in a helicopter company. You have been asked to assess the long-term attractiveness of the helicopter market.

.

.

C

A

P

T

A

I

N

I

N

T

E

R

V

I

E

W

.

.

Since this case is primarily asking for an industry analysis (is this an attractive industry?), Porter’s Five Forces is one framework useful in formulating your recommendation.

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